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Our story

​The inspiration behind creation of                  came  on a road trip from Luxembourg to Italy in the year 2019.

I went around the market and stepped in those little shops that were buzzing with silence, waiting to welcome and impress their customers with their fancy and eye catching products. Being a peoples person, I enjoyed talking to the sellers  who were running their family businesses. One of them I met was an elderly lady who would have enjoyed the privilege of retirement at her age but chose to run her business to earn a living instead.

It was quite interesting to hear the stories behind the generation led businesses and the adaptation over the years with the change in trends.

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On my journey back home, I recollected their stories that sparked an interest in me to direct my efforts towards relieving the plight of small businesses and doing my bit for the society. To get started, I did a research on some of the most valued consumer goods that are run by small families. Learning about the success stories of family businesses in the early 90's and the decline in the recent years due to industrialisation and mass production of low quality/non-authentic products by large scale businesses to greet the competition,  I chose to combine Food & Fashion  where the customers can experience the elements of luxury  created by specialised small businesses.

The purpose was to uplift those generation led family businesses that are facing major challenges in todays world to keep up with their interest in farming or their tradition of art.  

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My initiative was appreciated by my family and together with their support and contribution,  our brand is launched as a family business. A little step taken by one family to support other small family businesses around the world. 

 

- Yasmin

Zia

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ETHICAL SOURCING & SOCIAL SERVICES

We work directly with farmers and artisans to reward them fairly for their hard work and distinguished quality of products.

As part of our social contribution, we collaborate with associations to raise awareness about the importance of education in children and avoidance of child labour and exploitation in the times of financial crisis. 

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Made with love

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OUR PRODUCTS LEAVE AN IMPRESSION

Besides everything else, we also deliver messages of love, respect and equality in the society through our creative packaging. 

Be kind to share as we love to care.

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